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Table 3 Significant relations between the characteristics of the posts and the characteristics of the comments

From: What makes it likeable? A study on the reactions to messages in a digital social network: the case of Facebook in Farsi

Facebook post

Comments

Positive

Negative

Neutral

Showing agreement

Expressing gratitude

Expressing positive emotions

Adding to what was presented in the post

Insulting or making pungent remarks

Showing partial disagreement

Questioning the post

Blaming the admin for posting such a post

Answering

Answering a multiple choice question

Reasoning and analysis

Joking and making sarcastic Comments

Laughing

Expressing emotions

Form

              

 Photos of famous people

–

–

–

32%

103%

–

–

–

-48%

–

–

–

–

511%

Subject

              

 Questioning or requesting comments

−80%

−89%

–

−56%

−69%

–

–

–

2406%

6040%

–

–

–

–

 News

−66%

−75%

–

78%

199%

–

–

–

−77%

−100%

–

–

–

–

 Religious (or anti-religious) issues

128%

–

–

–

–

–

–

–

–

–

–

–

–

–

 Social and cultural Issues

118%

65%

−91%

34%

–

–

68%

–

–

−66%

167%

–

66%

−57%

 Request for like and share

−100%

–

–

–

–

–

–

–

–

–

–

–

–

–

 Political issues

–

–

−70%

79%

113%

–

–

–

−51%

−94%

122%

–

–

−54%

 Psychological issues

–

–

–

–

–

–

–

–

125%

–

–

–

–

–

Form of Expression

              

 Disappointing materials

144%

–

–

83%

–

–

–

–

−61%

−100%

–

–

–

−72%

 Warning

110%

–

–

58%

–

–

–

–

–

–

–

–

–

−100%

 Expression of sorrow or Regret

224%

–

–

42%

–

–

–

–

−100%

–

–

–

–

–

 Emotional materials

–

–

337%

–

–

–

109%

–

–

–

–

−49%

–

226%

 Advice

59%

310%

–

44%

–

–

–

–

−90%

−100%

–

−55%

–

–

 Jokes

–

–

–

−100%

–

–

–

–

–

–

–

–

–

–

 Satire

–

–

–

−38%

–

–

–

–

−63%

–

−80%

98%

163%

–

 Hopeful materials

–

–

–

50%

–

–

–

–

–

–

–

–

–

–

 Reasoning and analysis

126%

268%

−100%

68%

75%

–

–

–

−55%

−100%

238%

–

–

−79%

 Artistic materials

–

–

–

–

–

–

–

–

–

416%

–

–

–

105%

Source

              

 Quotes from famous people

51%

−57%

–

98%

–

–

–

–

−66%

−100%

–

–

–

–

 Quotes from sources

64%

221%

−83%

96%

146%

–

–

–

−75%

−100%

146%

–

–

−73%

 Personal opinions

427%

252%

−65%

34%

–

357%

80%

336%

−67%

−93%

–

–

–

−40%

Praise

              

 Admiration of individuals

–

–

–

–

–

–

–

–

–

–

–

–

–

99%

Criticism

              

 Criticism of social group

143%

–

–

44%

–

–

–

–

–

–

–

–

–

–

 Criticism of individuals

84%

–

–

61%

267%

–

–

–

–

–

–

–

–

−72%