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Table 3 Significant relations between the characteristics of the posts and the characteristics of the comments

From: What makes it likeable? A study on the reactions to messages in a digital social network: the case of Facebook in Farsi

Facebook post Comments
Positive Negative Neutral
Showing agreement Expressing gratitude Expressing positive emotions Adding to what was presented in the post Insulting or making pungent remarks Showing partial disagreement Questioning the post Blaming the admin for posting such a post Answering Answering a multiple choice question Reasoning and analysis Joking and making sarcastic Comments Laughing Expressing emotions
Form               
 Photos of famous people 32% 103% -48% 511%
Subject               
 Questioning or requesting comments −80% −89% −56% −69% 2406% 6040%
 News −66% −75% 78% 199% −77% −100%
 Religious (or anti-religious) issues 128%
 Social and cultural Issues 118% 65% −91% 34% 68% −66% 167% 66% −57%
 Request for like and share −100%
 Political issues −70% 79% 113% −51% −94% 122% −54%
 Psychological issues 125%
Form of Expression               
 Disappointing materials 144% 83% −61% −100% −72%
 Warning 110% 58% −100%
 Expression of sorrow or Regret 224% 42% −100%
 Emotional materials 337% 109% −49% 226%
 Advice 59% 310% 44% −90% −100% −55%
 Jokes −100%
 Satire −38% −63% −80% 98% 163%
 Hopeful materials 50%
 Reasoning and analysis 126% 268% −100% 68% 75% −55% −100% 238% −79%
 Artistic materials 416% 105%
Source               
 Quotes from famous people 51% −57% 98% −66% −100%
 Quotes from sources 64% 221% −83% 96% 146% −75% −100% 146% −73%
 Personal opinions 427% 252% −65% 34% 357% 80% 336% −67% −93% −40%
Praise               
 Admiration of individuals 99%
Criticism               
 Criticism of social group 143% 44%
 Criticism of individuals 84% 61% 267% −72%