Table 1 Significant relations between the characteristics of the posts and the number of likes and shares
Characteristics of the posts | Facebook predesigned reactions | |||
|---|---|---|---|---|
Like | Share | |||
Form | Â | Â | Pictures (excluding the photos of famous people) | 40% |
Subject | Questions or request for comments | −28% | Questions or request for comments | −61% |
Psychological issues | −41% | Religious (or anti-religious) issues | 35% | |
Family relationships | 39% | Request for like or share | −42% | |
Relations with the opposite sex | 50% | Social and cultural issues | 22% | |
Request for like or share | −35% | Literary materials | 52% | |
Form of expression | Satire | 55% | Jokes | −50% |
Advertisement | −53% | Satire | 43% | |
Artistic materials | 44% | Advertisement | −41% | |
Emotional materials | 42% | Nostalgic materials | −44% | |
Reasoning and analysis | −26% | Emotional materials | 23% | |
| Â | Â | Advice | 30% | |
| Â | Â | Reasoning and analysis | 30% | |
| Â | Â | Disappointing materials | 31% | |
Source | Â | Â | Personal opinions | 60% |
| Â | Â | Quotes from famous people | 41% | |
| Â | Â | Quotes from sources | 30% | |
Praise | Admiration of individuals | 32% | Admiration of the current politicians or political system of Iran | −66% |
Criticism | Â | Â | Criticism of Iran or Iranians | 79% |