Table 7 The limiting DANP supermatrix
From: Exploring key factors in online shopping with a hybrid model
Criteria | DANP weights | Rank | |
|---|---|---|---|
a1 | Responsiveness | 0.0609 | 9 |
a2 | Communication and interaction | 0.0642 | 7 |
a3 | Reliability | 0.0639 | 8 |
b1 | Provides better prices | 0.0483 | 10 |
b2 | Time saving | 0.0477 | 11 |
b3 | Wider selections | 0.0678 | 6 |
c1 | Trust | 0.1587 | 2 |
c2 | Privacy risk | 0.1414 | 3 |
c3 | Transaction security | 0.1699 | 1 |
d1 | Performance risk | 0.0361 | 12 |
d2 | Product risk | 0.0692 | 5 |
d3 | Quality of product | 0.0719 | 4 |