Table 4 The total influence given and received by criteria
From: Exploring key factors in online shopping with a hybrid model
Criteria | D | R | D + R | D − R | |
|---|---|---|---|---|---|
a1 | Responsiveness | 2.244 | 0.880 | 3.124 | 1.363 |
a2 | Communication and interaction | 2.123 | 0.950 | 3.074 | 1.173 |
a3 | Reliability | 1.846 | 1.036 | 2.883 | 0.810 |
b1 | Provides better prices | 1.076 | 0.774 | 1.850 | 0.302 |
b2 | Time saving | 1.168 | 0.802 | 1.970 | 0.366 |
b3 | Wider selections | 1.679 | 0.996 | 2.676 | 0.683 |
c1 | Trust | 1.132 | 2.618 | 3.750 | −1.486 |
c2 | Privacy risk | 0.999 | 2.131 | 3.131 | −1.132 |
c3 | Transaction security | 0.848 | 2.700 | 3.548 | −1.851 |
d1 | Performance risk | 0.626 | 0.471 | 1.097 | 0.155 |
d2 | Product risk | 0.941 | 1.148 | 2.089 | −0.206 |
d3 | Quality of product | 1.041 | 1.217 | 2.258 | −0.176 |