From: Exploring key factors in online shopping with a hybrid model
Dimensions | Criteria | Meanings for the criteria | References | ||
---|---|---|---|---|---|
A | Online service | a1 | Responsiveness | Speed and accuracy of response | |
a2 | Communication and interaction | Possibility of communication between customers | |||
a3 | Reliability | Supplying as promised; correct technical functioning of the site | |||
B | Convenience | b1 | Provides better prices | Obtaining more information about price and comparing for the best price through the Website | Kim et al. (2012a), Chang and Tseng (2013), Lin et al. (2011a), Close and Kinney (2010) |
b2 | Time saving | Time and effort savings; products available all the time | |||
b3 | Wider selections | Offering more useful information about the choices available through internet | |||
C | Trust and Risk | c1 | Trust | A set of beliefs about the trustworthiness of an internet vendor, like dependability of online stores and privacy policy | |
c2 | Privacy risk | A concern when providing and sending personal or financial information | |||
c3 | Transaction security | Providing credit card information; safety of use of credit cards | |||
D | Uncertainty | d1 | Performance risk | Product may not perform as expected | |
d2 | Product risk | Risk of non-delivery of goods after payment | |||
d3 | Quality of product | Lack of any guarantee of quality of goods and sold |