Table 4 Preferred value of each eco-label among consumers
From: Why do consumers respond to eco-labels? The case of Korea
| Â | Energy efficiency grade label | Korea eco-Label (without green card) | Korea eco-label (with green card) |
|---|---|---|---|
Perceived social value (SV) | 16.15 | 15.34 | 14.77 |
Perceived private value (PV) | 15.99 | 12.86 | 13.19 |
Perceived social value (SV) → label attitude (LA) | 4.68 | 4.45 | 4.28 |
Perceived private value (PV) → label attitude (LA) | 9.11 | 7.33 | 7.52 |
Label attitude (LA) | 13.80 | 11.78 | 11.80 |
Perceived private value (PV) → purchasing intention (PI) | 5.92 | 4.76 | 4.88 |
Label attitude (LA) → purchasing intention (PI) | 7.59 | 6.48 | 6.49 |
Purchasing intention (PI) | 13.50 | 11.24 | 11.37 |