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Table 4 Preferred value of each eco-label among consumers

From: Why do consumers respond to eco-labels? The case of Korea

  Energy efficiency grade label Korea eco-Label (without green card) Korea eco-label (with green card)
Perceived social value (SV) 16.15 15.34 14.77
Perceived private value (PV) 15.99 12.86 13.19
Perceived social value (SV) → label attitude (LA) 4.68 4.45 4.28
Perceived private value (PV) → label attitude (LA) 9.11 7.33 7.52
Label attitude (LA) 13.80 11.78 11.80
Perceived private value (PV) → purchasing intention (PI) 5.92 4.76 4.88
Label attitude (LA) → purchasing intention (PI) 7.59 6.48 6.49
Purchasing intention (PI) 13.50 11.24 11.37