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Table 3 Standardized path loadings for each eco-label among consumers

From: Why do consumers respond to eco-labels? The case of Korea

 

Path loading

SE

CR

p-value

Perceived social value (SV) → label attitude (LA)

0.29

0.055

6.219

0.00

Perceived private value (PV) → label attitude (LA)

0.57

0.056

11.671

0.00

Perceived social value (SV) → purchasing intention (PI)

0.06

0.062

1.287

0.156

Perceived private value (PV) → purchasing intention (PI)

0.37

0.053

7.742

0.00

Label attitude (LA) → purchasing intention (PI)

0.55

0.052

17.516

0.00