Skip to main content

Table 3 Standardized path loadings for each eco-label among consumers

From: Why do consumers respond to eco-labels? The case of Korea

  Path loading SE CR p-value
Perceived social value (SV) → label attitude (LA) 0.29 0.055 6.219 0.00
Perceived private value (PV) → label attitude (LA) 0.57 0.056 11.671 0.00
Perceived social value (SV) → purchasing intention (PI) 0.06 0.062 1.287 0.156
Perceived private value (PV) → purchasing intention (PI) 0.37 0.053 7.742 0.00
Label attitude (LA) → purchasing intention (PI) 0.55 0.052 17.516 0.00