Why do consumers respond to eco-labels? The case of Korea

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Table 2 Confirmatory factor analysis results for reliability and construct validity

Latent variables	Cronbach’s alpha	CR	AVE	Std. factor loading	SE	p-value
Perceived social value (SV)	0.95	0.95	0.87
Climate change mitigation (SV1)				0.93		0.00
Reduction in energy consumption (SV2)				0.96	0.026	0.00
Reduction in environmental pollutants (SV3) (e.g., chemicals harmful to the ozone layer)				0.90	0.032	0.00
Perceived private value (PV)	0.92	0.92	0.80
Economic benefit (PV1)				0.90		0.00
Usefulness (PV2) (e.g., safety)				0.93	0.037	0.00
Ease of use (PV3)				0.86	0.044	0.00
Label Attitude (LA)	0.92	0.89	0.74
Interest of eco-label information (LA1)				0.88		0.00
Usefulness of eco-label information (LA2)				0.92	0.038	0.00
Reliability of eco-label information (LA3)				0.78	0.047	0.00
Purchasing intention (PI)	0.89	0.91	0.78
Purchasing (PI1)				0.92		0.00
Replacement (PI2)				0.84	0.040	0.00
Recommendations (PI3)				0.88	0.038	0.00