|
H1
|
Good corporate governance → competitive advantage
|
0.28
|
2.78
|
|
H1a
|
Transparency → competitive advantage
|
0.24
|
2.56
|
|
H1b
|
Accountability → competitive advantage
|
0.27
|
2.77
|
|
H1c
|
Responsibility → competitive advantage
|
0.31
|
3.17
|
|
H1d
|
Independency → competitive advantage
|
0.35
|
3.35
|
|
H1e
|
Fairness → competitive advantage
|
0.30
|
3.12
|
|
H2
|
Information technology → competitive advantage
|
0.45
|
4.44
|
|
H2a
|
Database → competitive advantage
|
0.29
|
2.79
|
|
H2b
|
Software system → competitive advantage
|
0.25
|
2.79
|
|
H2c
|
vHardware system → competitive advantage
|
0.21
|
2.12
|
|
H3
|
Human resource competencies → competitive advantage
|
0.26
|
3.75
|
|
H3a
|
Behavior competency → competitive advantage
|
0.38
|
3.41
|
|
H3b
|
Attitude competency → competitive advantage
|
0.29
|
2.79
|
|
H8
|
Competitive advantage → marketing performance
|
0.70
|
10.33
|
