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Table 2 Hypothesis testing

From: Determinants of marketing performance: empirical study at National Commercial Bank in Jakarta Indonesia

Hypothesis

Variable

Standardize coefficients

t value

H1

Good corporate governance  competitive advantage

0.28

2.78

 H1a

 Transparency  competitive advantage

0.24

2.56

 H1b

 Accountability  competitive advantage

0.27

2.77

 H1c

 Responsibility  competitive advantage

0.31

3.17

 H1d

 Independency  competitive advantage

0.35

3.35

 H1e

 Fairness  competitive advantage

0.30

3.12

H2

Information technology  competitive advantage

0.45

4.44

 H2a

 Database  competitive advantage

0.29

2.79

 H2b

 Software system  competitive advantage

0.25

2.79

 H2c

 vHardware system  competitive advantage

0.21

2.12

H3

Human resource competencies  competitive advantage

0.26

3.75

 H3a

 Behavior competency  competitive advantage

0.38

3.41

 H3b

 Attitude competency  competitive advantage

0.29

2.79

 H8

 Competitive advantage  marketing performance

0.70

10.33

  1. Source: results of treatment with LISREL 8:30
  2. Significant t values are in italics (t > 1.96)