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Table 6 Results of standard path coefficients for each hypothesis

From: Tourism guide cloud service quality: What actually delights customers?

Hypothesis

Standard path coefficient (SE)

Result

H1: information quality → overall satisfaction

0.15* (0.08)

Supported

H2: function quality → overall satisfaction

0.22* (0.09)

Supported

H3: real feedback → overall satisfaction

−0.11 (0.20)

Not supported

H4: multiple visual aids → overall satisfaction

0.20* (0.09)

Supported

H5: enjoyment → overall satisfaction

0.21* (0.09)

Supported

H6: enjoyment → loyalty

0.22* (0.05)

Supported

H7: overall satisfaction → loyalty

0.64* (0.04)

Supported

  1. * p < 0.05