From: Tourism guide cloud service quality: What actually delights customers?
Hypothesis | Standard path coefficient (SE) | Result |
---|---|---|
H1: information quality → overall satisfaction | 0.15* (0.08) | Supported |
H2: function quality → overall satisfaction | 0.22* (0.09) | Supported |
H3: real feedback → overall satisfaction | −0.11 (0.20) | Not supported |
H4: multiple visual aids → overall satisfaction | 0.20* (0.09) | Supported |
H5: enjoyment → overall satisfaction | 0.21* (0.09) | Supported |
H6: enjoyment → loyalty | 0.22* (0.05) | Supported |
H7: overall satisfaction → loyalty | 0.64* (0.04) | Supported |