Skip to main content

Table 4 Discriminant validity analysis

From: Tourism guide cloud service quality: What actually delights customers?

Constructs 1 2 3 4 5 6 7
1. Information quality (IQ) (0.54)       
2. Function quality (FQ) 0.23 (0.48)      
3. Real feedback (RF) 0.46 0.30 (0.50)     
4. Multiple visual aids (MV) 0.31 0.19 0.47 (0.56)    
5. Enjoyment (E) 0.44 0.26 0.42 0.44 (0.65)   
6. Overall satisfaction (OS) 0.25 0.12 0.29 0.23 0.44 (1)  
7. Loyalty (L) 0.20 0.12 0.20 0.24 0.23 0.58 (0.68)
  1. The numbers in the lower triangular matrix are the squared correlations; the numbers in parentheses are AVE