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Table 2 Measures of the constructs

From: Tourism guide cloud service quality: What actually delights customers?



Information quality (IQ)

IQ1: timeliness


IQ2: detailed


IQ3: easy to understand


IQ4: accuracy


IQ5: completeness


IQ6: professional

Function quality (FQ)

FQ1: wireless online




FQ3: traffic information


FQ4: instant update


FQ5: navigation


FQ6: itinerary planning

Real feedback (RF)

RF1: get others to share


RF2: Share feelings


RF3: quick response negative comments

Multiple visual aids (MV)

MV1: link with social networking


MV2: link with video and audio

Enjoyment (E)

E1: pleasant


E2: content intriguing


E3: interesting content

Overall satisfaction (OS)

OS1: overall satisfaction

Loyalty (L)

L1: continued use


L2: recommended use