Table 2 Measures of the constructs
From: Tourism guide cloud service quality: What actually delights customers?
Variables/ | Items |
|---|---|
Information quality (IQ) | IQ1: timeliness |
| Â | IQ2: detailed |
| Â | IQ3: easy to understand |
| Â | IQ4: accuracy |
| Â | IQ5: completeness |
| Â | IQ6: professional |
Function quality (FQ) | FQ1: wireless online |
| Â | FQ2: GPS |
| Â | FQ3: traffic information |
| Â | FQ4: instant update |
| Â | FQ5: navigation |
| Â | FQ6: itinerary planning |
Real feedback (RF) | RF1: get others to share |
| Â | RF2: Share feelings |
| Â | RF3: quick response negative comments |
Multiple visual aids (MV) | MV1: link with social networking |
| Â | MV2: link with video and audio |
Enjoyment (E) | E1: pleasant |
| Â | E2: content intriguing |
| Â | E3: interesting content |
Overall satisfaction (OS) | OS1: overall satisfaction |
Loyalty (L) | L1: continued use |
| Â | L2: recommended use |