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Table 4 Multiple regression analysis results

From: The influence of corporate social responsibility, ability, reputation, and transparency on hotel customer loyalty in the U.S.: a gender-based approach

Regression model

Customer loyalty

 

Betab

t values

VIFa

CSR

.271***

4.805

2.711

CA

.237***

4.484

2.379

CR

.090*

1.824

2.060

Transparency

.170***

3.416

2.122

R2 (Adjusted):

   

Customer loyalty = .430

   
  1. All beta values are standardized. Italicized numbers indicate the values that have the strongest impact on the dimension
  2. CSR corporate social responsibility; CA corporate ability, CR corporate reputation
  3. * p < .05; ** p < .01; *** p < .001
  4. aVariance inflation factor
  5. bOne-tailed test
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