The influence of corporate social responsibility, ability, reputation, and transparency on hotel customer loyalty in the U.S.: a gender-based approach

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Table 1 Profile of survey respondents (N = 487)

Demographic characteristics	Descriptive	Frequency	Percentage
Gender	Female	239	49.1
	Male	248	50.9
Age^a	18–24	38	7.8
	25–34	235	48.3
	35–44	122	25.1
	45–54	52	10.7
	55–64	28	5.7
	Over 65	12	2.5
Education level	High school or less	61	12.5
Education level	Some college or associate (2 year) degree	209	42.9
	Baccalaureate (4 year) degree	178	36.6
	Graduate studies/post-graduate studies	39	8.0
Race	White/Caucasian	388	79.7
	Asian	34	7.0
	African American	31	6.4
	Hispanic/Latino American	16	3.3
	American Indian/Native American	4	.8
	Pacific Islander	1	.2
	Other	13	2.7
Annual household income^b (2015)	$0–19,999	81	16.6
	$20,000–29,999	62	12.7
	$30,000–39,999	79	16.2
	$40,000–49,999	48	9.9
	$50,000–59,999	65	13.3
	$60,000–69,999	50	10.3
	$70,000–79,999	32	6.6
	$80,000–89,999	21	4.3
	$90,000–99,999	13	2.7
	Over $100,000	36	7.4