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Table 1 Profile of survey respondents (N = 487)

From: The influence of corporate social responsibility, ability, reputation, and transparency on hotel customer loyalty in the U.S.: a gender-based approach

Demographic characteristics Descriptive Frequency Percentage
Gender Female 239 49.1
  Male 248 50.9
Agea 18–24 38 7.8
  25–34 235 48.3
  35–44 122 25.1
  45–54 52 10.7
  55–64 28 5.7
  Over 65 12 2.5
Education level High school or less 61 12.5
Some college or associate (2 year) degree 209 42.9
  Baccalaureate (4 year) degree 178 36.6
  Graduate studies/post-graduate studies 39 8.0
Race White/Caucasian 388 79.7
  Asian 34 7.0
  African American 31 6.4
  Hispanic/Latino American 16 3.3
  American Indian/Native American 4 .8
  Pacific Islander 1 .2
  Other 13 2.7
Annual household incomeb (2015) $0–19,999 81 16.6
  $20,000–29,999 62 12.7
  $30,000–39,999 79 16.2
  $40,000–49,999 48 9.9
  $50,000–59,999 65 13.3
  $60,000–69,999 50 10.3
  $70,000–79,999 32 6.6
  $80,000–89,999 21 4.3
  $90,000–99,999 13 2.7
  Over $100,000 36 7.4
  1. aYears old
  2. bU.S. Dollars