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Table 1 Statistic table of interest/motivation for participation in Baidu Encyclopedia

From: Creating the sustainable conditions for knowledge information sharing in virtual community

Interest categories/motivations

Number of participants

Rate (%)

Questionnaire items

Enjoying

99

77

I Enjoy Sharing My Knowledge with Others/Sharing My Knowledge with Others Gives Me Pleasure

Altruism/Pro-Social Behavior

98

76

Sharing My Knowledge Can Help Someone

Reciprocity

92

71

Exchanging Opinions on Specific Topics is Good Sharing Knowledge Can Promote Mutual Learning

Recognition

83

64

I Like Knowing Whether Others Approve of My Behavior/Sharing Knowledge Gives Me a Sense of Personal Achievement

Enhancing Own Learning and Insights

76

59

Sharing Knowledge Can Improve My Professional Status and Enhance My Own Learning and Insights

Future Growth of Community

75

58

Individual Sharing of Knowledge Can Help the Community Continue to Grow and Evolve

Score

46

36

Sharing Knowledge Can Earn Me More Credit

Personally-Valued Goals

32

25

Sharing Knowledge Can Improve My Image (for Example, Honors) I Like Earning Respect by Participating

Others

6

5

Others

Max

99

77