From: Chocolate scents and product sales: a randomized controlled trial in a Canadian bookstore and café
Outcome | Unadjusted estimates | Adjusted for time trends |
---|---|---|
Total sales | ||
Control mean | 575.4 (SE = 34.7) | 593.5 (SE = 30.4) |
Treatment effect | 36.6 (SE = 51.6) | 2.7 (SE = 41.7) |
Bulk sales | ||
Control mean | 72.0 (SE = 13.4) | 71.2 (SE = 16.4) |
Treatment effect | 21.8 (SE = 17.5) | 23.2 (SE = 21.2) |
Café sales | ||
Control mean | 334.7 (SE = 15.2) | 336.5 (SE = 12.6) |
Treatment effect | −5.5 (SE = 21.1) | −8.9 (SE = 16.2) |
Book sales | ||
Control mean | 168.7 (SE = 22.5) | 185.7 (SE = 22.9) |
Treatment effect | 20.4 (SE = 32.0) | −11.6 (SE = 32.5) |