Skip to main content

Table 4 Path co-efficient assessment

From: What matters to infrequent customers: a pragmatic approach to understanding perceived value and intention to revisit trendy coffee café

  Direct effect (ß) Standard error T-statistic Decision
PROD → VAL 0.226 0.089 2.553** Supported
SERV → VAL 0.201 0.097 2.078* Supported
EXP → VAL 0.394 0.083 4.740** Supported
VAL → INT 0.623 0.050 12.446** Supported
  1. ** p < 0.01, * p < 0.05