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Table 4 Path co-efficient assessment

From: What matters to infrequent customers: a pragmatic approach to understanding perceived value and intention to revisit trendy coffee café

 

Direct effect (ß)

Standard error

T-statistic

Decision

PROD → VAL

0.226

0.089

2.553**

Supported

SERV → VAL

0.201

0.097

2.078*

Supported

EXP → VAL

0.394

0.083

4.740**

Supported

VAL → INT

0.623

0.050

12.446**

Supported

  1. ** p < 0.01, * p < 0.05