From: What matters to infrequent customers: a pragmatic approach to understanding perceived value and intention to revisit trendy coffee café
Direct effect (ß)
Standard error
T-statistic
Decision
PROD → VAL
0.226
0.089
2.553**
Supported
SERV → VAL
0.201
0.097
2.078*
EXP → VAL
0.394
0.083
4.740**
VAL → INT
0.623
0.050
12.446**