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Table 2 HTMT criterion

From: What matters to infrequent customers: a pragmatic approach to understanding perceived value and intention to revisit trendy coffee café

	EXP	PROD	SERV	VAL	INT
EXP
PROD	0.782
SERV	0.852	0.832
VAL	0.871	0.783	0.788
INT	0.526	0.522	0.577	0.798

Criteria Discriminant validity is established at HTMT_0.90

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