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Table 6 Result for mediating effect

From: Service innovation management practices in the telecommunications industry: what does cross country analysis reveal?

 

Path

Full sample (n = 176)

Malaysia sample (n = 98)

Bangladesh sample (n = 78)

SE

a*b

t value

Result

SE

a*b

t value

Result

SE

a*b

t value

Result

H8.

Process-COMIP-Performance

0.064

0.103

1.614

NS

0.083

0.143

1.732

NS

0.077

−0.006

−0.084

NS

H9.

Organisation-COMIP-Performance

0.075

0.160

2.128*

S

0.091

0.134

1.482

NS

0.092

0.164

1.772

NS

H10.

Tools/technology-COMIP-Performance

0.056

0.177

3.154**

S

0.068

0.092

1.350

NS

0.077

0.319

4.140**

S

  1. COMIP competition-informed pricing, OC organisational culture
  2. ** p < 0.01, * p < 0.05