Service innovation management practices in the telecommunications industry: what does cross country analysis reveal?

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Table 5 Result for direct relationships

	Path	Full sample (n = 176)				Malaysia sample (n = 98)				Bangladesh sample (n = 78)
	Path	Std. Beta	SE	t value	Result	Std. Beta	SE	t value	Result	Std. Beta	SE	t value	Result
H1	OC → Process	0.520	0.055	9.370**	S	0.545	0.069	7.925**	S	0.314	0.088	3.582**	S
H2.	OC → Organisation	0.584	0.058	10.06**	S	0.651	0.060	10.94**	S	0.350	0.082	4.269**	S
H3.	OC → Tools/technology	0.567	0.051	11.20**	S	0.471	0.091	5.195**	S	0.545	0.064	8.584**	S
H4.	Process → COMIP	0.170	0.103	1.649*	S	0.255	0.138	1.842*	S	−0.011	0.126	0.086	NS
H5.	Organisation → COMIP	0.266	0.119	2.234*	S	0.239	0.151	1.585	NS	0.275	0.144	1.916*	S
H6.	Tools/technology → COMIP	0.295	0.087	3.375**	S	0.163	0.112	1.455	NS	0.536	0.100	5.347**	S
H7.	COMIP → Performance	0.602	0.044	13.83**	S	0.562	0.056	10.07**	S	0.596	0.069	8.660**	S