Service innovation management practices in the telecommunications industry: what does cross country analysis reveal?

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Table 2 PLS factor loadings, CR, and AVE of full and country samples

Constructs	Items	Full sample (n = 176)			Malaysia (n = 98)			Bangladesh (n = 78)
Constructs	Items	Loading	AVE	CR	Loading	AVE	CR	Loading	AVE	CR
Organisation culture	OC1	0.851	0.728	0.941	0.739	0.661	0.921	0.921	0.753	0.948
	OC2	0.845			0.792			0.829
	OC3	0.901			0.890			0.886
	OC5	0.844			0.822			0.821
	OC6	0.814			0.798			0.855
	OC7	0.861			0.831			0.890
Innovation process	PRC1	0.759	0.668	0.910	0.717	0.653	0.904	0.770	0.573	0.870
	PRC2	0.791			0.775			0.667
	PRC3	0.840			0.855			0.771
	PRC4	0.846			0.841			0.803
	PRC5	0.847			0.844			0.767
Cross-functional organisation	ORG1	0.867	0.719	0.911	0.897	0.740	0.919	0.763	0.590	0.851
	ORG2	0.852			0.877			0.762
	ORG3	0.879			0.870			0.844
	ORG4	0.791			0.792			0.696
Tools/technology	TLS1	0.826	0.715	0.909	0.821	0.705	0.904	0.785	0.660	0.885
	TLS2	0.922			0.934			0.878
	TLS3	0.840			0.886			0.771
	TLS5	0.787			0.698			0.810
Competition-informed pricing	COMIP1	0.815	0.743	0.935	0.862	0.815	0.957	0.713	0.595	0.880
	COMIP2	0.877			0.897			0.826
	COMIP3	0.870			0.906			0.773
	COMIP4	0.893			0.944			0.795
	COMIP5	0.854			0.903			0.746
Performance	DP1	0.823	0.672	0.953	0.806	0.653	0.950	0.817	0.655	0.950
	DP2	0.811			0.840			0.750
	DP3	0.832			0.853			0.796
	DP4	0.801			0.798			0.789
	DP5	0.814			0.823			0.764
	SD1	0.797			0.760			0.822
	SD2	0.824			0.819			0.808
	SD3	0.842			0.836			0.841
	SD4	0.823			0.745			0.868
	SD5	0.830			0.795			0.830