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Table 2 The implication matrix for the entire sample

From: A customer value analysis of Taiwan ice cream market: a means-end chain approach across consumption situations

Code	C01	C02	C03	C04	C05	C06	C07	C08	C09	C10	C11	C12	C13	C14	V01	V02	V03	V04	V05	V06	V07	V08	V09	V10	V11	V12	V13	Total	Abstractness ratio
A01	1.0					1.0	16.0	0.1									0.1	0.2	0.15	0.1								18.20	0.000
A02					5.3	9.0								0.1			0.9	0.1		0.5							0.1	15.19	0.000
A03					0.1			4.0							0.3		0.1	2.1										6.6	0.000
A04	23.0	2.0	1.0		1.0	1.0				1.0					0.2		0.1	0.18		1.5					0.3		0.3	30.32	0.000
A05		4.1				2.0	1.0						6.1		0.1		0.1		0.1	0.1	0.2	0.1			0.4	0.4		13.17	0.000
A06			7.0		2.0			1.0		2.0	1.0				1.4		0.1				0.1	0.4	0.3					14.13	0.000
A07				7.0												0.7												7.7	0.000
A08					5.0			0.1			0.1						0.4					0.1						5.7	0.000
A09						2.0											0.1	0.1										2.2	0.000
A10			6.0												0.6													6.6	0.000
A11		5.2	0.2					0.2	2.0			4.0			0.2	0.1							0.1		0.7			11.17	0.000
A12	1.0	1.0	1.0				1.0	1.0		6.0					0.1			0.3		0.2	0.3	0.1			0.1			11.12	0.000
A13			1.0			5.0	0.1							0.1	0.1		0.4											6.6	0.000
A14																		2.0		1.0							1.1	5.1	0.000
C01														1.0	1.0			17.1		3.0					2.1		2.0	26.2	0.417
C02													1.0	1.0	0.1	1.0		1.0		1.0	1.0				10.0			15.1	0.529
C03															14.0								4.0					18.0	0.526
C04																7.0		1.0										8.0	0.467
C05								0.1			1.0						12.0	2.0		1.0		1.1						17.2	0.525
C06		1.0			3.0												8.4	1.0		5.1					0.1			18.6	0.457
C07								1.0									1.0	0.1	15.0	1.0								18.1	0.500
C08					1.0												1.1	2.1				2.0		3.0	1.0			10.2	0.538
C09			2.0												0.1								0.1					2.2	0.333
C10																		2.0		2.0	4.0	2.0						10.0	0.474
C11								1.0														1.1						2.1	0.500
C12		2.0						2.0							0.1										0.3			4.4	0.333
C13															1.0					1.0	1.0	1.0			1.0	4.0		9.0	0.471
C14																		1.0							1.0		2.0	4.0	0.500
V01																												0.0	1.000
V02																												0.0	1.000
V03																												0.0	1.000
V04																												0.0	1.000
V05																												0.0	1.000
V06																												0.0	1.000
V07																												0.0	1.000
V08																												0.0	1.000
V09																												0.0	1.000
V10																												0.0	1.000
V11																												0.0	1.000
V12																												0.0	1.000
V13																												0.0	1.000
Total	25.0	15.3	18.2	7.0	17.4	20.0	18.1	10.5	2.0	9.0	2.1	4.0	7.1	3.10	17.23	8.80	22.28	31.29	15.16	16.15	6.6	7.9	4.5	3.0	15.20	4.4	5.5

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