Skip to main content

Advertisement

Table 5 Associations between information characteristics valued and the use of information channels in OTC purchasers

From: Key information providers, channels, and characteristics of Japanese consumers’ informed choices of over-the-counter medications

Information characteristic (valued: Yes/No) Multivariate logistic regression analysesa
Consultation at pharmacies Family or friends Internet Consultation at medical institutions TV or radio
ORb (95 % CI) P-valuec ORb (95 % CI) P-valuec ORb (95 % CI) P-valuec ORb (95 % CI) P-valuec ORb (95 % CI) P-valuec
Specialty    
 Yes 0.79 (0.64, 0.98) 0.030 0.84 (0.68, 1.04) 0.107 1.95 (1.57, 2.42) <0.001 1.75 (1.41, 2.17) <0.001 1.21 (0.98, 1.50) 0.080
 No 1.00 [Reference]   1.00 [Reference]   1.00 [Reference]   1.00 [Reference]   1.00 [Reference]  
Objectivity    
 Yes 1.14 (0.93, 1.40) 0.221 1.23 (1.00, 1.51) 0.047 1.38 (1.12, 1.70) 0.002 1.29 (1.05, 1.59) 0.014 0.88 (0.72, 1.08) 0.212
 No 1.00 [Reference]   1.00 [Reference]   1.00 [Reference]   1.00 [Reference]   1.00 [Reference]  
Concreteness    
 Yes 0.99 (0.80, 1.22) 0.895 1.81 (1.46, 2.23) <0.001 1.59 (1.28, 1.97) <0.001 1.18 (0.95, 1.46) 0.135 1.26 (1.02, 1.56) 0.036
 No 1.00 [Reference]   1.00 [Reference]   1.00 [Reference]   1.00 [Reference]   1.00 [Reference]  
Comprehensiveness    
 Yes 1.06 (0.79, 1.42) 0.711 1.00 (0.74, 1.34) 0.988 1.27 (0.94, 1.71) 0.120 1.21 (0.90, 1.63) 0.209 1.17 (0.88, 1.57) 0.284
 No 1.00 [Reference]   1.00 [Reference]   1.00 [Reference]   1.00 [Reference]   1.00 [Reference]  
Individuality    
 Yes 1.98 (1.61, 2.43) <0.001 0.86 (0.70, 1.05) 0.146 0.93 (0.76, 1.15) 0.512 1.51 (1.23, 1.85) <0.001 0.72 (0.59, 0.88) 0.002
 No 1.00 [Reference]   1.00 [Reference]   1.00 [Reference]   1.00 [Reference]   1.00 [Reference]  
Availability   
 Yes 1.01 (0.82, 1.25) 0.899 1.44 (1.16, 1.78) 0.001 1.59 (1.28, 1.97) <0.001 0.99 (0.80, 1.23) 0.950 1.30 (1.06, 1.61) 0.013
 No 1.00 [Reference]   1.00 [Reference]   1.00 [Reference]   1.00 [Reference]   1.00 [Reference]  
  1. The outcome and predictor variables were the use of each information channel (Yes/No) and the valuing of each information characteristic (Yes/No), respectively
  2. CI confidence interval, OR odds ratio, OTC over-the-counter medication
  3. an = 1625
  4. bVariables were mutually adjusted
  5. cStatistically significant (P < 0.05)