Key information providers, channels, and characteristics of Japanese consumers’ informed choices of over-the-counter medications

Hayashi, Makiko; Masuda, Sachiko; Kimura, Hiromichi

doi:10.1186/s40064-015-1549-7

SpringerPlus

Table 5 Associations between information characteristics valued and the use of information channels in OTC purchasers

From: Key information providers, channels, and characteristics of Japanese consumers’ informed choices of over-the-counter medications

Information characteristic (valued: Yes/No)	Multivariate logistic regression analyses^a
	Consultation at pharmacies		Family or friends		Internet		Consultation at medical institutions		TV or radio
	OR^b (95 % CI)	P-value^c	OR^b (95 % CI)	P-value^c	OR^b (95 % CI)	P-value^c	OR^b (95 % CI)	P-value^c	OR^b (95 % CI)	P-value^c
Specialty
Yes	0.79 (0.64, 0.98)	0.030	0.84 (0.68, 1.04)	0.107	1.95 (1.57, 2.42)	<0.001	1.75 (1.41, 2.17)	<0.001	1.21 (0.98, 1.50)	0.080
No	1.00 [Reference]		1.00 [Reference]		1.00 [Reference]		1.00 [Reference]		1.00 [Reference]
Objectivity
Yes	1.14 (0.93, 1.40)	0.221	1.23 (1.00, 1.51)	0.047	1.38 (1.12, 1.70)	0.002	1.29 (1.05, 1.59)	0.014	0.88 (0.72, 1.08)	0.212
No	1.00 [Reference]		1.00 [Reference]		1.00 [Reference]		1.00 [Reference]		1.00 [Reference]
Concreteness
Yes	0.99 (0.80, 1.22)	0.895	1.81 (1.46, 2.23)	<0.001	1.59 (1.28, 1.97)	<0.001	1.18 (0.95, 1.46)	0.135	1.26 (1.02, 1.56)	0.036
No	1.00 [Reference]		1.00 [Reference]		1.00 [Reference]		1.00 [Reference]		1.00 [Reference]
Comprehensiveness
Yes	1.06 (0.79, 1.42)	0.711	1.00 (0.74, 1.34)	0.988	1.27 (0.94, 1.71)	0.120	1.21 (0.90, 1.63)	0.209	1.17 (0.88, 1.57)	0.284
No	1.00 [Reference]		1.00 [Reference]		1.00 [Reference]		1.00 [Reference]		1.00 [Reference]
Individuality
Yes	1.98 (1.61, 2.43)	<0.001	0.86 (0.70, 1.05)	0.146	0.93 (0.76, 1.15)	0.512	1.51 (1.23, 1.85)	<0.001	0.72 (0.59, 0.88)	0.002
No	1.00 [Reference]		1.00 [Reference]		1.00 [Reference]		1.00 [Reference]		1.00 [Reference]
Availability
Yes	1.01 (0.82, 1.25)	0.899	1.44 (1.16, 1.78)	0.001	1.59 (1.28, 1.97)	<0.001	0.99 (0.80, 1.23)	0.950	1.30 (1.06, 1.61)	0.013
No	1.00 [Reference]		1.00 [Reference]		1.00 [Reference]		1.00 [Reference]		1.00 [Reference]

The outcome and predictor variables were the use of each information channel (Yes/No) and the valuing of each information characteristic (Yes/No), respectively
CI confidence interval, OR odds ratio, OTC over-the-counter medication
^an = 1625
^bVariables were mutually adjusted
^cStatistically significant (P < 0.05)

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