Questions 2 – 4 | Chi-Square Tests | |||
---|---|---|---|---|
Means | df | Means | ||
Q1 | My business has grown steadily during the last 5 years. | 1.80 | Q11 My workers believe they have “free time” while at work. | 3.50 |
Q2 | I believe I can increase sells during the next 6 months. | 1.40 | Q12 My workers are willing to learn or be recruited to learn new services marketing techniques. | 2.00 |
Q3 | My business tends to have loyal clients who visit more than once. | 1.27 | Q13 My intent is to implement new technologies to sell more products or services. | 1.64 |
Q4 | My consumers feel satisfied with my products. | 2.53 | Q14 I have enough funds to implement new loyalty programs. | 2.57 |
Q5 | My clients obtain positive experiences when they are in contact with my products. | 2.20 | Q15 My consumers use our company’s website often. | 2.29 |
Q6 | My consumers tend to feel they are part of my company. | 2.60 | Q16 Our company’s website attracts consumers because it gives them an opportunity to earn benefits. | 2.14 |
Q7 | I understand the specific needs of my clients. | 1.93 | Q17 Our company’s website allows consumers to move to have different levels of participation to receive more benefits. | 2.36 |
Q8 | If I give my consumers more value, they are willing to pay more for it. | 1.73 | Q18 Our company website is attractive to consumers. | 2.07 |
Q9 | My products are the most preferred in my competitive market. | 1.60 | Q19 Our website engages consumers. | 1.71 |
Q10 | I have loyal workers who work with my company for long periods of time. | 2.07 |