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Table 2 Mean evaluation, potency, and activity values for predicted behaviors and emotions, averaged across cultures within each k-means cluster

From: Cultural variations in sentiments

Cluster

Behavior

Storekeeper emotion

Customer emotion

 

E

P

A

E

P

A

E

P

A

Iran, Malaysia, 2004 U.S. Whites, Yucatan

1.56

0.17

0.75

1.91

0.18

1.04

1.42

0.37

0.61

New Delhi, Thailand, U.S. Blacks

1.20

0.51

−0.46

1.58

0.53

0.46

1.21

−0.30

0.63

Brazil, Costa Rica, Germany, Mexico City, U.S. Whites

1.20

0.39

0.26

1.55

0.46

0.87

1.25

−0.08

0.63

Calcutta, Israel, Lebanon, Netherlands, Turkey

0.61

0.11

0.17

0.99

0.24

0.86

0.93

−0.24

0.53

Yugoslavia

0.10

−0.72

0.13

1.21

−0.51

0.80

0.89

−0.40

0.52