Table 1 Evaluation, potency, and activity ratings of storekeeper and most people in 17 cultures (merchant and customer for 2004 U.S. Whites)

Culture

E

P

A

E

P

A

Brazil

1.2

0.5

0.4

1.0

0.4

0.6

Calcutta

0.1

0.6

1.1

0.2

0.6

0.7

2004 U.S. Whites

1.0

0.9

1.0

1.4

1.5

0.9

Costa Rica

1.1

0.5

0.5

1.2

0.3

0.8

Germany

0.9

0.8

1.1

0.7

0.4

0.7

Iran

1.3

0.0

1.4

1.2

0.5

1.5

Israel

0.3

−0.3

−0.1

0.1

0.5

0.0

Lebanon

0.9

0.4

0.4

0.2

0.3

0.1

Malaysia

1.8

0.3

1.2

1.0

0.3

0.6

Mexico City

0.9

0.8

0.6

1.0

0.5

0.7

Netherlands

0.8

0.1

0.3

−0.2

0.7

0.2

New Delhi

1.1

0.7

−0.5

1.2

0.6

0.0

Thailand

0.8

0.8

0.0

0.9

0.5

−0.1

Turkey

0.5

0.3

0.8

0.5

0.2

0.2

U.S. Blacks

1.0

0.6

−0.4

1.3

0.7

−0.1

U.S. Whites

1.3

0.3

0.3

0.9

0.3

0.9

Yucatan

1.9

0.7

0.5

1.5

1.3

1.0

Yugoslavia

−0.8

−0.6

0.0

1.1

1.3

−0.2