Skip to main content

Table 1 Evaluation, potency, and activity ratings of storekeeper and most people in 17 cultures (merchant and customer for 2004 U.S. Whites)

From: Cultural variations in sentiments

  Storekeeper Most people
Culture E P A E P A
Brazil 1.2 0.5 0.4 1.0 0.4 0.6
Calcutta 0.1 0.6 1.1 0.2 0.6 0.7
2004 U.S. Whites 1.0 0.9 1.0 1.4 1.5 0.9
Costa Rica 1.1 0.5 0.5 1.2 0.3 0.8
Germany 0.9 0.8 1.1 0.7 0.4 0.7
Iran 1.3 0.0 1.4 1.2 0.5 1.5
Israel 0.3 −0.3 −0.1 0.1 0.5 0.0
Lebanon 0.9 0.4 0.4 0.2 0.3 0.1
Malaysia 1.8 0.3 1.2 1.0 0.3 0.6
Mexico City 0.9 0.8 0.6 1.0 0.5 0.7
Netherlands 0.8 0.1 0.3 −0.2 0.7 0.2
New Delhi 1.1 0.7 −0.5 1.2 0.6 0.0
Thailand 0.8 0.8 0.0 0.9 0.5 −0.1
Turkey 0.5 0.3 0.8 0.5 0.2 0.2
U.S. Blacks 1.0 0.6 −0.4 1.3 0.7 −0.1
U.S. Whites 1.3 0.3 0.3 0.9 0.3 0.9
Yucatan 1.9 0.7 0.5 1.5 1.3 1.0
Yugoslavia −0.8 −0.6 0.0 1.1 1.3 −0.2