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Table 4 Satisfaction survey conducted on the experts

From: Competitiveness measurement system in the advertising sector

In your opinion, the results obtained with the methodology with respect to what you exp ected are:

1. Very little satisfactory

2. Little satisfactory

3. Somehow satisfactory

4. Satisfactory

5. Highly satisfactory

In your opinion, the decision-making process used was:

1. Very inefficient

2. Inefficient

3. Somehow efficient

4. Efficient

5. Very efficient

In your opinion, the process was:

1. Very difficult

2. Diffícult

3. Normal

4. Easy

5. Very easy

In your opinion, would you use this methodology in the future?

1. Never

2. Maybe

3. Possibly

4. Most probably

5. Certainly