Table 3 Results obtained and normalized from the Limit Matrix
From: Competitiveness measurement system in the advertising sector
Element. | Weight. | |
|---|---|---|
A | Company A. | 0.24581 |
B | Company B. | 0.65276 |
C | Company C. | 0.10143 |
C1.1 | Market share. | 0.00262 |
C1.2 | Rate of new customers. | 0.00088 |
C1.3 | Customers loyalty. | 0.00326 |
C1.4 | Response time. | 0.05985 |
C2.1 | Indebtedness. | 0.00000 |
C2.2 | Liquidity. | 0.00000 |
C2.3 | Return on equity. | 0.00002 |
C3.1 | Awards. | 0.03227 |
C3.2 | Environmental and social responsibility. | 0.00012 |
C3.3 | New services capability. | 0.34942 |
C3.4 | New technology use. | 0.08676 |
C4.1 | Creative capability. | 0.38216 |
C4.2 | Successful proposal. | 0.00455 |
C4.3 | Retention of accounts managers. | 0.01303 |
C4.4 | Strategic decision making. | 0.06505 |