From: Competitiveness measurement system in the advertising sector
Companies. | Customers. | Finances. | Internal process. | Learning and growth. | ||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
A | B | C | C1.1 | C1.2 | C1.3 | C1.4 | C2.1 | C2.2 | C2.3 | C3.1 | C3.2 | C3.3 | C3.4 | C4.1 | C4.2 | C4.3 | C4.4 | |||
Companies. | A | Company A. | 0 | 0 | 0 | 0.65481 | 0.10945 | 0.23848 | 0.16342 | 0.24374 | 0.58763 | 0.68709 | 0.77202 | 0.06949 | 0.22905 | 0.14678 | 0.28506 | 0.27176 | 0.28719 | 0.11841 |
B | Company B. | 0 | 0 | 0 | 0.24986 | 0.30900 | 0.62503 | 0.29696 | 0.68709 | 0.32339 | 0.24374 | 0.17344 | 0.34835 | 0.69552 | 0.76922 | 0.65268 | 0.66121 | 0.63485 | 0.08098 | |
Company C. | 0 | 0 | 0 | 0.09534 | 0.58155 | 0.13650 | 0.53961 | 0.06917 | 0.08898 | 0.06917 | 0.05455 | 0.58216 | 0.07543 | 0.08400 | 0.06226 | 0.06703 | 0.07796 | 0.73062 | ||
Customers. | C1.1 | Market share. | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0.66667 | 0 | 0 | 0 | 0 | 0 | 0.18673 | 0 |
C1.2 | Rate of new customers. | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.33333 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
C1.3 | Customers loyalty. | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.74289 | 0 | |
C1.4 | Response time. | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.07039 | 0 | |
Finances. | C2.1 | Indebtedness. | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
C2.2 | Liquidity. | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
C2.3 | Return on equity. | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | |
Internal process. | C3.1 | Awards. | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.24998 | 0 | 0 | 0 | 0 | 0 |
C3.2 | Environmental and social responsibility. | 0 | 0 | 0 | 0 | 0.24998 | 0.15705 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
C3.3 | New services capability. | 0 | 0 | 0 | 0 | 0.75002 | 0.24930 | 1 | 0 | 0.33333 | 0 | 0.24998 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | |
C3.4 | New technology use. | 0 | 0 | 0 | 0 | 0 | 0.59365 | 0 | 1 | 0.66667 | 0 | 0.75002 | 0 | 0.75002 | 0 | 0 | 1 | 0 | 0 | |
Learning and growth. | C4.1 | Creative capability. | 0 | 0 | 0 | 0.11111 | 1 | 0.03690 | 0.05729 | 0 | 0 | 0 | 0.06337 | 0 | 1 | 0 | 0 | 1 | 0 | 1 |
C4.2 | Successful proposal. | 0 | 0 | 0 | 0 | 0 | 0.07871 | 0 | 0 | 0 | 0 | 0.16695 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
C4.3 | Retention of account manager. | 0 | 0 | 0 | 0.88889 | 0 | 0.20315 | 0.18091 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
C4.4 | Strategic decision making. | 0 | 0 | 0 | 0 | 0 | 0.68124 | 0.76180 | 0 | 0 | 0 | 0.76969 | 1 | 0 | 0 | 0 | 0 | 0 | 0 |