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Table 4 RDD estimates on daily downloads in July 2011

From: Demand spillovers of smash-hit papers: evidence from the ‘Male Organ Incident’

Dep. variable

 

Daily downloads

 

Bandwidth

±15

± 10

±5

Baseline

   

MOEG

0.021*

0.012

0.043***

 

(0.009)

(0.010)

(0.014)

MOEG*PG

0.510***

0.427***

0.366***

 

(0.098)

(0.067)

(0.141)

Polynomial time trend

   

MOEG

0.090***

0.073***

0.090*

 

(0.017)

(0.019)

(0.037)

MOEG*PG

0.510***

0.427***

0.366***

 

(0.012)

(0.068)

(0.058)

Article FE

   

MOEG

0.021*

0.012

0.043**

 

(0.018)

(0.021)

(0.013)

MOEG*PG

0.511***

0.427***

0.366**

 

(0.012)

(0.069)

(0.060)

Robustness check

   

Quasi treatment

5th July

25th July

 

MOEG

-0.047.

0.062***

 
 

(0.031)

(0.016)

 

MOEG*PG

0.062

0.520***

 
 

(0.174)

(0.168)

 
  1. Notes: All specifications include weekend dummies. The order of the time trend polynomial f(t) is chosen by AIC. Bandwidth is measured in days around the 15th July. MOEG refers to the 15th July when the paper first appeared on blogs. PG is the same web page dummy. Robustness check with baseline specification and 5 days’ bandwidth. Standard errors in parenthesis. Significance levels: *** 0.1%, ** 1%, * 5% and. 10%.
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