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Table 4 RDD estimates on daily downloads in July 2011

From: Demand spillovers of smash-hit papers: evidence from the ‘Male Organ Incident’

Dep. variable   Daily downloads  
Bandwidth ±15 ± 10 ±5
Baseline    
MOEG 0.021* 0.012 0.043***
  (0.009) (0.010) (0.014)
MOEG*PG 0.510*** 0.427*** 0.366***
  (0.098) (0.067) (0.141)
Polynomial time trend    
MOEG 0.090*** 0.073*** 0.090*
  (0.017) (0.019) (0.037)
MOEG*PG 0.510*** 0.427*** 0.366***
  (0.012) (0.068) (0.058)
Article FE    
MOEG 0.021* 0.012 0.043**
  (0.018) (0.021) (0.013)
MOEG*PG 0.511*** 0.427*** 0.366**
  (0.012) (0.069) (0.060)
Robustness check    
Quasi treatment 5th July 25th July  
MOEG -0.047. 0.062***  
  (0.031) (0.016)  
MOEG*PG 0.062 0.520***  
  (0.174) (0.168)  
  1. Notes: All specifications include weekend dummies. The order of the time trend polynomial f(t) is chosen by AIC. Bandwidth is measured in days around the 15th July. MOEG refers to the 15th July when the paper first appeared on blogs. PG is the same web page dummy. Robustness check with baseline specification and 5 days’ bandwidth. Standard errors in parenthesis. Significance levels: *** 0.1%, ** 1%, * 5% and. 10%.