From: Why do consumers respond to eco-labels? The case of Korea
 | Path loading | SE | CR | p-value |
---|---|---|---|---|
Perceived social value (SV) → label attitude (LA) | 0.29 | 0.055 | 6.219 | 0.00 |
Perceived private value (PV) → label attitude (LA) | 0.57 | 0.056 | 11.671 | 0.00 |
Perceived social value (SV) → purchasing intention (PI) | 0.06 | 0.062 | 1.287 | 0.156 |
Perceived private value (PV) → purchasing intention (PI) | 0.37 | 0.053 | 7.742 | 0.00 |
Label attitude (LA) → purchasing intention (PI) | 0.55 | 0.052 | 17.516 | 0.00 |