Table 4 Discriminant validity analysis
From: Tourism guide cloud service quality: What actually delights customers?
Constructs | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
|---|---|---|---|---|---|---|---|
1. Information quality (IQ) | (0.54) | Â | Â | Â | Â | Â | Â |
2. Function quality (FQ) | 0.23 | (0.48) | Â | Â | Â | Â | Â |
3. Real feedback (RF) | 0.46 | 0.30 | (0.50) | Â | Â | Â | Â |
4. Multiple visual aids (MV) | 0.31 | 0.19 | 0.47 | (0.56) | Â | Â | Â |
5. Enjoyment (E) | 0.44 | 0.26 | 0.42 | 0.44 | (0.65) | Â | Â |
6. Overall satisfaction (OS) | 0.25 | 0.12 | 0.29 | 0.23 | 0.44 | (1) | Â |
7. Loyalty (L) | 0.20 | 0.12 | 0.20 | 0.24 | 0.23 | 0.58 | (0.68) |